Ms Fendell has experience in nutrition, emerging technology and global child health. Ms Fendell was previously a corporate lawyer in one of Tel Aviv's law firms, representing bio tech start-ups as well as pharmaceutical companies, and gaining experience in structuring, negotiating and executing business transactions. Since 2012, Ms Fendell has served as a board member of CPC - Children Playing Chess, a non-profit organization. Struggling with her own children's nutrition and growth, Ms Fendell joined the Company on its creation in 2014 to work with the founding doctors at Schneider in order to convert the clinical knowledge and data into tangible products and commercial business.
Liron Fendell
Chief Executive Officer, Managing Director / Nutritional Growth Solutions