John Susman is the managing director and owner of FISHTALES, a seafood industry marketing consultancy. While completing a Bachelor of Arts (commerce) and his postgraduate studies, Mr Susman ventured into restaurants at a crucial stage in the evolution of the Australian hospitality industry. Cutting his teeth alongside a cadre of legendary chefs provided him with a thorough knowledge and passion for what it takes to prepare, cook and present great food. He set up the legendary Flying Squid Bothers, an integrated scallop fishing business which became Australia’s first water to plate operation. He is consistently regarded as a foremost authority on seafood, not only in Australia but globally. Mr Susman is a regular judge in consumer and industry awards and regularly appears on television, radio and print media to lend his expertise and views on sustainability and seafood. In 2004, Mr Susman was admitted into the Fairfax Australian Food Industry Hall of Fame, for his services to the Australian food industry. In 2012, Delicious magazine also awarded him Outstanding Provedore of the Year.
