Jodie Sangster

Ms Sangster has over 17 years' experience in data driven- marketing and advertising. Jodie is currently CMO at IBM (ANZ). Prior to this role, Jodie held the position of CEO of the Association for Data-Driven Marketing & Advertising (ADMA) from 2011-2018 and served as Chief Data Officer of Acxiom Asia Pacific from 2005-2007, responsible for data protection compliance throughout the Asia-Pacific region. Jodie also served as the chair of Global DMA for 10 years. Prior to joining ADMA, Jodie held senior executive roles in sales and marketing in Washington DC, New York and the United Kingdom. She is Member of Risk Management Committee.