James Nelson has over 15 years of experience leading digital marketing and e-commerce initiatives internationally for some of the Australia leading retailers, including Aesop and Cotton On.
Mr Nelson is the senior director of eCommerce and executive director at Buddy Technologies, with responsibility for the LIFX direct-to-consumer eCommerce business globally including business planning, digital marketing, web analytics and web technologies.He has also been working on online conversion optimisation within the LIFX websites and app to align to the increasing global demand for online shopping driven by the COVID pandemic.