James Naylor

James Naylor began his career with Coates Hire in 1999 and has gained extensive experience in both sales and operational roles. He held key senior roles such as operations manager, sales & marketing manager for the South Business Unit, and became executive general manager, west in October 2014. Mr Naylor worked across all key areas of the business, leading strategic acquisitions and implementing major change management initiatives across large networks of branches. He holds a Masters in Business Administration (MBA) specialising in Strategy & Planning. He has also served on the Victorian Hire & Rental Industry Association committee from 2012 to 2013.