Jackie Shervington has over 30 years of experience focused on strategic growth, channel development and marketing experience across diverse sectors.
She has been active in the tech startup community having been a co-founder of eGroup and providing growth leadership at BankVault.com, a cybersecurity company.
Ms Shervington, who previously went by the name Jackie Bayer Shervington, was formerly chief executive of ineedhits.com (now Bonfire) where she led the transformation of the business, pioneering new directions. Prior to that, as head of the customer development team at BankWest, she led the pioneering work with database profitability and lifetime value segmentation. She also held national direct marketing roles at Microsoft and Westpac, and in the UK for WCRS/dma.
Ms Shervington was recognised by her peers, winning the 1997 Australian Young Direct Marketer award.
