Georg Ell was the chief executive of Smoothwall business in the UK from May 2018 until its acquisition by Family Zone in January 2022. He stepped down from the CEO role and became a non-executive director of Family Zone.
Mr Ell started his career at Microsoft where he was the first quota-carrying salesperson for Microsoft’s enterprise Cloud business in Europe. During his time as chief executive of Smoothwall, he focused on growth through developing a strong culture, innovating with new product lines, and a transition to a SaaS business model, a high degree of customer orientation and implementation of customer success principles, and M&A. Under his
leadership, Smoothwall has twice been a Top 100 UK employer and won Two and Three Stars in the annual Sunday Times’ Best Companies awards for employee engagement.
Prior to joining Smoothwall, Mr Ell was a director for Western Europe at Tesla for more than four years where he led a team of >330 people across the UK, Ireland, Netherlands, Belgium and Luxembourg on a mission to accelerate the world’s adoption of sustainable energy. He was also the general manager of EMEA for the enterprise social networking service Yammer which was acquired by Microsoft.
Mr Ell is a venture partner and Senderwood Fellow with LocalGlobe, a venture partner with Craft Ventures, and an advisory board member of AccelerateHer.