Essie Zar

Essie Zar is a brand strategist whose career has taken her to international consultancies such as Dentsu McGarryBowen and Sid Lee in New York, working on some of the world’s biggest brands including Yahoo, Pepsico and Crayola.

Having navigated her career through Australia and the US, Ms Zar became Wikimedia Foundation’s global brand manager where she helped with insights-gathering and rebrand process in local country-specific contexts.