Elena Novokreshchenova

Ms Novokreshchenova has understanding of customer centric digital first organisations and the technology ecosystem gained over a 20-year international career, brings a wealth of experience to the Board. Elena's most recent role was Managing Director Europe Digital at Entain plc and before that she was Executive Vice President of International at Remitly a leading disruptor in the app first digital remittance space, appointed to internationalise, scale and drive company growth as a leading digital money transfer provider. Prior to this, Elena held senior tech product and general management positions at Expedia Inc. She also brings an invaluable strategic perspective from her time spent in the management consulting role at Strategy& as well as a strong financial acumen from her risk and debt finance roles at Barclays PLC. Elena is a strong advocate for diversity and inclusion in the technology sector and is a member of the 'Women in Payments Group' and the Worshipful Company of International Bankers. She is a regular speaker at technology summits and forums. Elena has hired, scaled and managed multi-culture, ethnic, gender diverse pan-European teams and implemented a number of diversity and inclusion initiatives across the organisations she has worked in. She is member of Governance and Risk Committee.