Andrew Lane commenced his formal tourism career in WA at the Perth Convention Bureau in the mid 1990s, securing MICE business from South East Asia. From there, he spent several years at Tourism Australia in Sydney in a range of senior management roles including a stint in their US office, working with key industry wholesalers and distribution partners. After leaving Tourism Australia, Mr Lane helped establish an online booking platform (V3) and headed their East Coast operations. The platform was involved heavily in trying to expand the online environment to a broader tourism base including smaller accommodation providers as well as tours, attractions & events. After seven years with V3, Mr Lane decided to move back to WA and took a brief time out of the tourism industry, establishing a commercial building business that focused on building key tourism assets including The Como Hotel, Elizabeth Quay and Crown Towers. As general manager of SeaLink (WA), he is responsible for re-positioning Captain Cook Cruises as a key tourism asset for the State.
