Monday, 11 September, 2017 - 15:31
New Marketforce CEO stirs the pot
Advertising agencies are rapidly evolving as traditional creative agencies, digital specialists, media buyers and other players bump up against each other in unexpected ways.
Adam Marshall is an experienced advertising industry executive. He was appointed chief executive of Marketforce OMD in June 2018. His previous role was managing director Perth for Aegis Dentsu’s media buying arm Carat Australia, which he joined in 2015. Prior to that, he spent two years in Singapore as head of trading APAC for Mindshare. His local experience has included being managing director of OMD WA (2010 to 2013) and managing director Perth for Maxus (2006 to 2009). Mr Marshall commenced his career in the UK. He is recognized as a leader in the Perth market and in 2018 was Campaign Brief WA’s Advertising Person of the Year.
Advertising agencies are rapidly evolving as traditional creative agencies, digital specialists, media buyers and other players bump up against each other in unexpected ways.
Advertising agency Marketforce has completed an overhaul of its management team, recruiting Carat Australia’s Perth managing director Adam Marshall as its new chief executive.
Advertising agency Marketforce has recruited Jon Amery and Dixie Marshall and partnered with Debra Neve to support the launch of new services.
OPINION: Marketforce chief executive Adam Marshall, who spoke at the inaugural BN marketing and advertising webinar today, mapped out the three key questions organisations need to ask when they evaluate their strategy.
There have been many surprises in this pandemic and one of them is learning who amongst us has the right level of resilience, appetite for risk and can keep a cool head under pressure.
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Adam Marshall is linked to 4 organisations which are included in 2 lists - Advertising & Branding Agencies and Charitable Organisations.
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