THE recent win by the proprietors of local business ‘uggs-n-rugs’ in a legal battle with US company Deckers is a happy ending for Australian producers, and received wide ranging media attention.
It is a struggle that tugs at the sense of national pride felt by many Australians, the little Aussie battler versus the corporate giant (a US giant at that) – it’s the fight over a great Aussie icon, the ugg boot.
There has been considerable public outcry at the recent action of American shoe company Deckers Outdoor Corporation, which has sent letters of demand to 20 small Australian businesses telling them to
13 Jul 2004
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