Opinion

For best results it pays to tailor your message for each customer.

Car manufacturers and LNG producers have a lot more in common that may first appear to be the case.

Julia Gillard is right to crack down on the advertising of gambling odds during sporting contests, but the prime minister's political opportunism masks her failure to have a policy on gambling that

THE resources sector has lost an experienced advocate, and the state government a steady hand, with the retirement of the former mines and petroleum minister Norman Moore after a 36-year career in

With debt getting out of hand, maybe it’s time we rethink how borrowing decisions are made at a national level, and by whom.

It’s so easy to forget that public debt has caused considerable strife for Australia.

WHAT do you call a person who makes the same mistake year after year? ‘Fool’ is one suggestion, and it seems the same description certainly applies to governments.

The relationship between the high $A and interest rates has a way to run.

What lessons can we learn from wine sector that we can apply to industry development in this state?The wine sector has intrigued me as a business journalist for the past two decades.

HAVE you ever had an employee who one day just checks out? Their motivation drops off, they start disrupting the team and their productivity falls to an all-time low. 

Many salespeople spend too much time explaining their product and not enough time selling it.

A tax rise is not tax reform, but an increase in the GST rate or a widening of its base could be part of a worthwhile package.

Look carefully through the gloom of a sputtering local economy, mine closures, ballooning state debt and rising unemployment and you might catch a glimpse of the first signs of next year’s recovery

An event that brought out previously hidden Europhile tendencies proves a winner in a WA workplace.

MAKING predictions in politics is fraught with risk.

ASIO needs powers to make sure those formerly employed by government agencies, who now act as lobbyists and consultants with overseas powers, achieve outcomes in Australia’s national interest.

Last week’s interest rates cut by the RBA could be part of a concerted move by central banks around the world to take more chances to boost growth.

DESPITE great strides forward towards gender equality in the 1960s, 1970s, and through to the 1990s, women remain under-represented at board level in top Australian companies.

A simple smile or kind word isn’t much to ask, but it can have a profound effect.

Whatever else is revealed in tonight’s federal budget there is one thing I hope for – an end to the nonsense of ‘modelling’, because it is painfully obvious that modelling is nothing more than mode

What chance a theme park filled with remote-operated big boys’ toys in WA?

RARELY do two budgets – Tuesday’s federal budget, which was the last before an election, and the August state budget, which will be the first after an election – send such conflicting messages.

Fear mongering over the size of Australia’s population is founded in ignorance.

For some reason the word ‘objection’ has been the prime topic of my email buzz and my customer requests recently.

The Australian Securities and Investments Commission’s chief Greg Medcraft has warned that investors hungry for yield are going to be attracted to riskier investments as Australia’s interest rates

There’s a raft of online resources available to increase your profile and grow your ‘outreach’.

The limitations of the traditional SWOT analysis have become clear – it’s time businesses upgrade the way they plan and strategise for the future.

The Gillard government’s inflammatory rhetoric on skilled migration and supposed widespread abuses of the 457 visa scheme still rankle.

I have just returned from holidays in Europe and among the many things I noticed was the rows of bicycles available for hire in central London. They were, to me, a noticeably new addition to city.

The heat of a faux election campaign is the wrong time to make major economic decisions such as that relating to the NDIS.

The lines are becoming increasingly blurred between not-for-profit groups and business.

I get many emails from people seeking insight or asking me to solve their sales dilemmas. Here are a few that may relate to your job, your life, and (most importantly) your sales thought process.