PODCAST: Mark Pownall talks to market researcher Kristen Turnbull from CoreData about WA consumer sentiment and impact of Federal Election result on consumer perception/behaviour, as well as the fallout from the failure of the polls to predict the outcome.
If the Royal Commission into Financial Services is anything to go by, Australian aged care providers are about to be put through the wringer. The terms of reference of the Royal Commission into Aged C
People in WA are pretty excited right now. Well, not quite as excited as the kids counting down the days until Christmas. But as excited as you can get about the economy.
The challenge facing any organisation seeking to develop a truly customer-centric culture is how to get past paying lip service to an ideal and build a focus on customers into the organisational DNA.
The inescapable mantra across businesses (even government) today, is that the “customer” is at the core of what they do – the idea that “we live to serve”.
In this podcast Mark Pownall talks to Kristen Turnbull from CoreData about her specialist subject of market research, most notably the impact of the current Royal Commission on banks and financial services businesses.
When I was in Sydney for work recently, a Sydney-based colleague casually mentioned he’d been to Perth once.
“I went to Perth for a night,” he said. “I spent a week.”
In most businesses, customer apathy is not a good thing. If your customer is apathetic, they’re unlikely to feel loyal towards your business, let alone be an advocate for your brand.
The recent news of the tragic suicides of two high profile individuals, Kate Spade and Anthony Bourdain, is a timely reminder that money can’t buy happiness.
My three-year old has just hit the “why” stage.
“Where are we going mummy?”
“To the shops.”
“Why?”
“To get some milk.”
“But why are we getting some milk?”
“Because we’ve run out.”
