Market Research

PODCAST: Mark Pownall talks to market researcher Kristen Turnbull from CoreData about WA consumer sentiment and impact of Federal Election result on consumer perception/behaviour, as well as the fallout from the failure of the polls to predict the outcome.

I started my career many years ago in financial journalism.

Australia’s ageing population is one of the biggest challenges facing the country in the next 20 years. 

It’s the new work order: abandon the shackles of the 9 to 5 in favour of working multiple jobs, for multiple employers.

As a woman living in Australia in the 21st century, I’m aware I have a lot to be thankful for.

A few years ago, my husband and I were shopping around for a new car.

One of the best things about being on holiday, in my view, is the opportunity to indulge in little luxuries guilt-free.

If the Royal Commission into Financial Services is anything to go by, Australian aged care providers are about to be put through the wringer. The 

People in WA are pretty excited right now. Well, not quite as excited as the kids counting down the days until Christmas. But as excited as you can get about the economy.

The challenge facing any organisation seeking to develop a truly customer-centric culture is how to get past paying lip service to an ideal and build a focus on customers into the organisational DN

The inescapable mantra across businesses (even government) today, is that the “customer” is at the core of what they do – the idea that “we live to serve”.

I don’t know about you, but I’ve eaten more strawberries in the last week than I have the whole year.

In this podcast Mark Pownall talks to Kristen Turnbull from CoreData about her specialist subject of market research, most notably the impact of the current Royal Commission on banks and financial services businesses.

The Australian financial services industry is undoubtedly facing a crisis of trust.

When I was in Sydney for work recently, a Sydney-based colleague casually mentioned he’d been to Perth once.“I went to Perth for a night,” he said. “I spent a week.”

In most businesses, customer apathy is not a good thing. If your customer is apathetic, they’re unlikely to feel loyal towards your business, let alone be an advocate for your brand.

The recent news of the tragic suicides of two high profile individuals, Kate Spade and Anthony Bourdain, is a timely reminder that money can’t buy happiness.

Imagine if your ongoing employment in a company was contingent on receiving positive feedback from your peers and subordinates.

My three-year old has just hit the “why” stage.“Where are we going mummy?”“To the shops.”“Why?”“To get some milk.”“But why are we getting some milk?”

Last week I attended a webinar run by Dr Jeffrey Tobias, managing director of The Strategy Group, on business model transformation.

On the face of it, the aged care and financial planning sectors are worlds apart.

Over the last few weeks, those in the business of crisis management have been gifted more fodder for promoting their services than they could ever have hoped to get their hands on.

How time flies.

Over the last two years, there’s been a lot of talk in the WA business community about the need for growth, yet the undertone has been one of survival.

It’s little wonder that trust in Australian institutions has hit a five-year low.

Brand Tracking is one of the common ways for businesses to assess what people think about their brand and can provide some valuable insight into which areas to focus the marketing budget.

Communication. It's an essential ingredient in any relationship and yet we often underestimate its importance. 

Growing a service-based business isn't easy.

What is business intelligence?

A big part of creating a positive customer experience lies in identifying ways to make your customers’ lives easier. In other words, taking away the pain points.

Implementing and integrating advanced marketing analytics is one of the toughest decisions facing many businesses over the past few years.