Digital Marketing

One of the many hats that marketing managers wear is that of a graphic designer. Designing and creating a suite of branded assets for the rest of the team to use.

Learn the graphic design fundamentals that will enable non-designers to create stunning, impactful collateral.

If you’re running a business, you’re doing a huge amount of decision making each day.

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ROI is an important metric all digital marketers should understand. It allows you to see the effectiveness of your marketing campaigns and helps you better refine your strategy.

ROI, or return on investment, is a common metric that marketers think about when measuring the success of their marketing campaigns.

Your customers are your most valuable asset. As your business grows, so does your customer database and all of the information that comes with it.

It's the most frustrating feeling in the world. And so I wrote a song about it...dedicated to your website (maybe)...

We’re backed by a State Government who wants us to succeed, and in this case is offering SMEs up to $100,000 in cash out of a pool of $12 million as a Covid-19 Recovery Scheme.

Why do so many B2B businesses fail in getting quality leads from their digital platforms? And what are the secrets to generating high ticket B2B leads? The answer lies in these 3 things... (Co-written with Dan Virgo)

The first time it happened was amazing. I sent a proposal to Mary (real name confidential), followed her up a few times in the weeks thereafter and then….radio silence...

4 hours for $20K? I must admit, it sounds too good to be true. And when I first heard about the Business Growth grant, I didn’t believe it either. But the crazy thing is, it really is true.

Google Trends is an awesome tool that businesses can use to understand consumer behaviour. We can use it to discover trends that are beginning to boom, peaking or exploding.

I’m not here to tell you what you already know. It’s not rocket science that being stuck at home means more online shopping.

It’s no secret that Google and Facebook have immense financial resources at their disposal.

It’s been said over and over again during the past couple of weeks, but we really are living through extraordinary, unprecedented, totally crazy times.

The digital world plays a huge part in modern life - so much so that the current digital transformation being experienced all over the world is being called “the 4th industrial revolution