Advertising, Marketing & Communications

CURRENT markets are incredibly volatile and competition is fierce across all industries for the public’s disposable income.

Learning from the lessons of the past can help you form ongoing relationships with your customers, leading to more sales.

The RAC has reinforced its favour of global media and branding agencies with it announcing a new winner for its media communications work.

The music you listen to can determine your mood and your fate, and can be a great way to connect with your clients.

The increasing demand for digital and mobile expertise in branding strategies has prompted Chameleon Creative and Reignite to formalise a six-year long relationship.

When the chief executive of an ASX-listed company is getting paid an annual salary of only $110,000, it’s a sure sign that money is tight. But not for all, as Business News' quarterly CEO salary survey reveals.

Surely your inability to close the deal can’t all be the buyer’s fault.

The new-found restraint characterising chief executive salaries has not extended to Kerry Stokes’ Seven Group Holdings, which has announced that new boss Don Voelte could earn $7.2 million each year.

Getting the best out of business social media requires more of a business than just being connected.