Zion Ong

One of the many hats that marketing managers wear is that of a graphic designer. Designing and creating a suite of branded assets for the rest of the team to use.

Co-hosted by ALYKA and The Platform. Proudly sponsored by Business News.

ROI is an important metric all digital marketers should understand. It allows you to see the effectiveness of your marketing campaigns and helps you better refine your strategy.

Your customers are your most valuable asset. As your business grows, so does your customer database and all of the information that comes with it.

It's the most frustrating feeling in the world. And so I wrote a song about it...dedicated to your website (maybe)...

Why do so many B2B businesses fail in getting quality leads from their digital platforms? And what are the secrets to generating high ticket B2B leads? The answer lies in these 3 things... (Co-written with Dan Virgo)

The first time it happened was amazing. I sent a proposal to Mary (real name confidential), followed her up a few times in the weeks thereafter and then….radio silence...

4 hours for $20K? I must admit, it sounds too good to be true. And when I first heard about the Business Growth grant, I didn’t believe it either. But the crazy thing is, it really is true.

Google Trends is an awesome tool that businesses can use to understand consumer behaviour. We can use it to discover trends that are beginning to boom, peaking or exploding.

I’m not here to tell you what you already know. It’s not rocket science that being stuck at home means more online shopping.

It’s no secret that Google and Facebook have immense financial resources at their disposal.

It’s been said over and over again during the past couple of weeks, but we really are living through extraordinary, unprecedented, totally crazy times.