ARGUABLY the fastest growing segment for the advertising and marketing industries is online branding, as its adoption by business gathers momentum and it becomes more of a key area of branding focus and budgeting.
THE Brand Agency has cemented itself among the state's leading creatives after two of its key clients filled first and second positions in the 'WA's best brand' category in this year's branding survey.
REAFFIRMING the importance of Western Australia's trade relationship with China is sure to be a high priority for Premier Colin Barnett on his relationship-building visit this week.
WHILE rebranding can be difficult when the high costs and long hours associated with doing so are considered, the companies found on this year's list of 'WA's most underperforming brand' may want to examine their options in this regard.
A PERSONAL brand may not be something many of us spend too much time consciously cultivating, but the concept is certainly driving growth in the self-help/management sector of the publishing industry.
Tourism Western Australia have selected Sydney-based creative agency Host to take control of its advertising account, beating out the only local agency that remained on the short list, 303.
FORECASTING has never been more difficult for those in the real estate industry, as predictions of future housing demand from national industry bodies counter opinions from local builders and representative groups.
THE Perth restaurant sector is responding to changes in consumer behaviour, with some seeking either small bar or tavern licences in order to compete with new small bar operators.
TWO Western Australian communications technology developers and exporters have joined forces to capitalise on opportunities in the commercial and military sectors around the globe.
WITH the global downturn having affected virtually all businesses regardless of sector, size or structure, service-oriented industries reliant on a buoyant marketplace have renewed their focus on key priorities and services to ensure survival.
ADVANCED material and technology developer QuickStep Holdings plans to boost its presence in the global aerospace and defence markets with the commercialisation of its cutting-edge carbon fibre composite technologies.
REGARDLESS of the sector you're in or the position you hold in the corporate world, high-end fashion is coming back to the office as the downturn signals a return to smart suits and crisp shirts to project commitment and ensure job security.
Union takes on Pilbara giants; Woodside push on Browse leases will test Ferguson; PM too defensive on China: Keating; Plan to upgrade skills for recovery; Future Fund urges Telstra board change
Auditors 'misled' in Great Southern scandal; Unions defy PM's restraint call; China buckles on iron price; Browse gas plant in cost blowout; Shoppers answer the stimulus call
Long-serving creative director at Linc Integrated, Steve Brown is considering establishing a rival agency in Western Australia following news that he, along with three other staff members, have been retrenched from the West Perth-based advertising outfit.
Union push for 6pc wage rise; Mid-West broadband rollout fast-tracked; Rio plays hard ball at ore talks; Suitors like the look of Lady Annie; Raisings and Rio give deal makers reason to celebrate
Advertising agency 303 has been brought on board by The Perth International Arts Festival (PIAF) for next year after incumbent agency, Block Branding decided to resign the account two weeks ago.
Stimulus a short-term hit: bank; ASX Seeks to cut small investors into bonds boom; Unions gear up to exploit IR changes; Iron men's bluff threatens deadlock; Australia to feel pain as China curbs its imports
ASIC warns directors on valuations, solvency; Companies face 20pc profit cut; BHP benefits as Rio robots race to 'mine of the future'; West shapes as key to Rudd's second-term hopes; Hotels in rush to sign up workers.
Ports price-fix claim sinks; Henry talks down rosier IMF report; Oil industry snubs WA regime; Gas hub hangs on benefits deal, says KLC; Nats boss puts cash into his shires.
OECD warns on fragile economy; Recession hammers states; Chinese ore find may affect exports; Gorgon given gas green light; FerrAus joins junior miner merger hunt.
