Marcus Ashby - Chief Executive / INX Software

There’s a lot of discussion in the start-up and software world about pain points: the challenges people find that hold them back from doing whatever it is they want to do.

There’s a phrase that emerged out of military strategy some 30 years ago that tried to encapsulate the fact-paced reality of operating in challenging environments.

When it comes to ESG, often the obvious action is not the one that will deliver the greatest change.

A stressed and struggling planet should be reason enough for companies to limit their environmental impact, writes INX Software CEO Marcus Ashby — but there is a hip-pocket incentive for directors as