About 250 people were treated to a night of good food, good wine, and lots of applause at the recently refurbished Government House Ballroom for the 2004 Commonwealth Bank Family Business Awards last
The owners of Leederville’s newest eatery are hoping to extend the popular Oxford Street cafe strip beyond a block either side of the Oxford and Vincent streets intersection.
The directors of Western Australia’s newest microbrewery, Gage Roads Brewing Co, will spend the next few weeks assembling their brew house and vats in anticipation of an end-of-year brewing test run.
The 100,000 people it’s predicted will attend functions each year at the Perth Convention and Exhibition Centre shouldn’t expect the entertainment to go on all night long.
Which are the top brands in Western Australia and why do they work? Julie-anne Sprague looks at the State’s most recognised brands and the strategies behind them.
Setting up her flagship store through a joint venture with Cino to Go is just one of many strategies Kirstin Butcher is developing to grow her Bookstop business.
Biggest range, lowest prices, and good service are three brand pillars that underpin the Bunnings Warehouse business.Consistent branding of these key attributes through its catalogues and mass media a
BankWest returned to television advertising this year after focusing its $10 million advertising account predominantly on niche marketing in 2003.The recent mainstream campaigns may not have been enou
Staying relevant to the market has never been a more obvious priority for the State’s only daily newspaper, The West Australian.This year, under its newly appointed editor Paul Armstrong, the newspape
Peters Ice Cream and Brownes Dairy have been household names for generations of Western Australians.The manufacturer, Peters and Brownes Group, has grown out of two small companies that started busine
Some of the State's top advertising executives share their thoughts on the value of the brand.Bowtell Clarke and Yole - Richard Clarke, director“Brand awareness is a function of the amount of exposure
Curtin University’s decision to reposition itself as an institution of innovation has helped achieve growth in first preference choices for undergraduate students.However, the positioning statement an
While only a relatively new player in Western Australia, Jesters Jaffle Pie Company has undergone a brand reposition in the past 12 months to further drive sales and product innovation.
