App/tech business of the week – Yurn.it

What? ~ Yurn.it is a fashion aggregator website that allows users to browse 25 of the world’s top fashion retailers. The site features a tailored and interactive shopping experience where users can discover top curated fashion in one place personalised to their fashion style, create boards and outfits, and buy designer products at discounted prices.

Where ? ~ Website: http://yurn.it or search for ‘yurn.it’ on Facebook, Twitter or Pinterest.

Who ? ~ Yurn.it was the first product developed by West Perth-based Devisd, a technology parent company founded by Farooq Khan (managing director) in 2012. The Yurn.it team of Michelle McDonogh (senior graphic designer) and Clive Patterson (senior developer) is led by Lauren Sizer (creative director) and overseen by Gary Griffiths (general manager).

Quotations ~ We wanted to curate a unique online shopping experience for our users with the world’s leading designers and brands

-Lauren Sizer

Market ~ The target market is females aged 18-40 who are interested in shopping online and designer fashion. The business aims to drive user acquisition and site engagement in an e-commerce industry worth $338 billion annually with an anticipated growth rate of 14 per cent a year.

Yurn.it was released on September 19 2012, and is ranked #59 by launch date in BNiQ Startups List.

https://www.businessnews.com.au/Company/yurnit