What? ~ Famylia is an online communications tool for co-parents, which aims to reduce conflict after a divorce or separation.
This is achieved through a shared calendar, journal and financial function. The premium product reviews content for abusive language and provides a filter.
Law firms, mediation and counselling services have found this product a valuable service add-on for clients, simplifying the process of gathering the communications through the conversation log and giving the professional service firm real time access to the plans, agreements and dialogue.
Where? ~ The product can be downloaded at www.famylia.com .
Who? ~ The Famylia product was conceptualised by husband and wife team, lawyer and mediator, Lacy Gow and entrepreneur, Gordon Gow. Leo Koh built the product.
Quote? ~ “Working in family dispute resolution in Western Australia, I felt there had to be a better solution for my clients desperate to reduce the conflict and focus on the most important part of their life, their kids. I decided it was time to build one to help strengthen families post separation,” Lacy Gow said.
$/News/Market ~ The founders have invested $16,000 to date. They are not looking to raise further capital until they have a substantial client base in Australia and will then focus on international expansion in the US or UK.
Approximately 23,000 divorces were granted with children in Australia in 2015 and 141,343 since 2005.
This number does not account for child custody disputes and de facto relationships with children that end in separation. It is estimated the potential target market could be as high as 500,000 users in Australia alone.
Famylia launched on September 24 2016 and is ranked #6 by startup date on BNiQ Startups List.
